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The Desire Engine is a way of thinking about what pulls us through life. Desire Engines are cycles of thought, choice, action, and evaluation that are always operating within us in our day-to-day lives. Whether you are wanting a snack, planning a family vacation, or reacting to a criticism, Desire Engines are at work. Once more, on the way from Perception through Desire and back again, we're energized to move forward—we are motivated.

All emotions and stresses in our lives are somehow related to our desires—either something we want, or something we don't want to lose. Try this experiment. Think of one or more emotional scenarios that you remember having this past week. It doesn't matter what you pick, but try choosing one emotionally stressful, and one emotionally pleasurable situation to work with. For each, ask yourself, "What is it that I wanted (or didn't want to lose) in this situation?" I think you'll find that you can easily trace your feelings to your desires.

You'll notice tension and stress where beliefs, thoughts, values, and action choices conflict with your wants, and you'll notice relief and ease—and expansive emotions—where that latter align with the former. This works whether the desire was the simple expectation that you'd feel a certain way in a certain situation, or whether desire is a long-term cherished aspiration.

Going forward, such an awareness can make a remarkable difference in how deliberate you are about choosing your future desires. You'll pay better a attention to how your beliefs, thoughts, values, and action choices align with those desires.

Please note, there are important differences between
the Success Waypoint Desire Engine that I created in 2007, and the "Desire Engine" created by Nir Eyal almost 5 years later. Nir's work, first published in TechCrunch, is interesting and useful, and seeks to describe how technologies can engage and "addict" users into habit-forming behaviors. Essentially Nir is using his Desire Engine in a way that suggests how professionals playing in the marketing, social application, and game design spaces can "create" desire in their prospective and current users.

The Success Waypoint (SW) model, on the other hand, seeks to describe how desire operates in our psychology and in our lives—literally powering us, by infusing us with emotional energy. In this sense the word "engine" in the SW model refers to internal powering, and not, as in Nir's model, an external force acting with intent to influence us.

I find Nir's model useful in showing how we literally give our power away. The SW Desire Engine shows that the power is always with us, and if we become more conscious or our internal desire process, we are less likely to fall into the traps described by Nir's.

Used as a
self-coaching model, the Success Waypoint version of the Desire Engine can help us look deeply at our choices in any given moment, and test how they align with the outcomes we want and expect from our future. It's but one extremely helpful tool we can use towards achieving Life Alignment.
Desire Engines: The Full Cycle

Desire Engine Graphic © 2011-2016 Mark K Petruzzi Jr/Success Waypoint LLC


We can say that our life turns on the Desire Engine, and our self-expansion (even transformation) turns on our progress and process in life. One helpful way to visualize this relationship, is like a set of gears.

Desire Engine Graphic © 2011-2016 Mark K Petruzzi Jr/Success Waypoint LLC

Everything we experience begins with thought. Emotions, belief, attitude, choice, action, relationship, experience, material wealth — it all begins with our thinking. We create, and co-create, with thought.

Aligning aspects of our internal process and external action can focus and energize our forward progress in life. Both short-term goals and long-term dreams are more easily achieved when all the gears of our Desire Engine are meshing well and running smoothly.

On the other hand, fears and other inhibitions can slow or thwart our progress through the Desire Cycle, slowing our forward motion through life, and lowering our energy levels. It's also possible to make choices that are not aligned with who we are, and this is like putting the wrong kind of fuel in our engine—it can't run its most efficient under those circumstances.

This kind of "poor running motor" might result in (at minimum) a feeling of sluggishness, or that we're "stuck," but it doesn't have to be that way. Everyone has the capacity to enjoy the increased energy and happiness that comes from aligning thoughts, beliefs, attitudes and choices with desires and objectives.

Can we choose our thoughts? Yes. And since our emotions follow our thinking, choosing our thoughts more carefully can change everything—from our mood, to our productivity and overall success.

Can we choose our beliefs? Yes. Thoughts held over time become beliefs, and through teachable techniques, we can accelerate changes in beliefs that no longer work for us.

Can we choose to align choices with desires and objectives?
You bet. Smart companies do this with products, streamlining and aligning processes to gain more reliability and consistency in manufacturing.

With a smart way of paying attention, and a bit of practice using the tools we are all born with, we can simplify and align our lives through smarter choices that line up with our objectives and desires.

Learn more about the DesireEngine...

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